With high arrival rate and low cost advantage, outdoor media has become the most rapid growth in recent years, the advertising media. According to the survey, outdoor media is still maintained rapid growth trend. As outdoor media culture dote on LED display, is growing at more than 25% a year, become the mainstay of outdoor advertising is strong. Especially the first-tier cities, outdoor LED display has become the new darling of advertisers, in the commercial center of the city, outdoor LED display line; And in the second - and third-tier cities, also have more LED display, raised a hot wave of outdoor LED again.
So, what kind of LED display is the favorite outdoor media?
First, high resolution, high resolution to make high quality advertising images show possible;
Second, high refresh rate, high screen refresh rate to get the camera, the camera without defects such as black, color piece, picture is more stable;
Third, high brightness, outdoor environment requires higher brightness, especially the adjustable brightness;
Fourth, high gray level, the higher the gray to make screen color uniform, image is more exquisite, with high resolution, can make screen display high quality images;
Fifth, high contrast, is one of the necessary conditions for high quality screen, or display high gray level to be not to come out;
Sixth, white balance, restore the real picture color is white balance effect, directly influence the advertising effect;
Covered with 7, big Angle, the outdoor screen viewing Angle, advertisers are hope to be able to see clearly and accurately to the original image, the pursuit of large Angle of view is the inevitable requirement;
Eighth, uniformity, it is also necessary for a good screen, depends on the quality of the light, screen design level and production technology level, calibration, installation, and other links.

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